15
Apr
2011
The book published without saying a word
What are the ingredients of success in publishing? Brilliant author, excellent book, luck … We have to disappoint you and say nothing of that. An example is the Shed Simon, who has in only one week designed and published a book titled “What Every Man Thinks About apart from sex.
Shed Simon has earned millions of dollars with that book and ended up on 44th best-selling books on Amazon. It would not be any surprise that the 200 pages there is not one single word.
Simon has already written a book titled “Man the idea” but he has not made financial gain, while this happened with a book in which there is not one letter. Best-selling author says that behind this success great job is done in the equipping and preparation of books and a great London PR agency. They sure must be a great PR agency because otherwise they would not make a hit out of blank sheets.
When the book was put in sale, the agency sent a press release in which he argued that the book is popular with students because it comes in handy for making notes in lectures or in learning. It was even promoted on YouTube.
Apart from good PR campaign, Shed Simova said that he has sent the book to the Playboy publisher Hugh Hefner. His lifelong dream was to be invited to one of his party. Hefner sent a card saying that the idea is funny, though not an original. The invitation was not sent.
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15
Jun
2010
New Book Tells a Story of an Addiction Like No Other
Author shares the sincere story of her all-consuming ordeal and inspiring recovery
Latham, NY (Vocus) June 12, 2010 — Bookshelves are cramming with books about people who have come back from the gulf of addictions, which most of the time inspire readers. Still, readers have yet to hear of someone with an unbelievable kind of addiction. In author Jill Peck Vona’s new book Addicted to Cold Water, she boldly shares her tormented life, but strong will to live.
Addicted to Cold Water is more than a story of survival and recovery—it is a story of a miracle. The miracle is the power of persistence and love. The ordinary things in life afflict some people. Too many cocktails become the disease of alcoholism. Drugs overpower moral judgment. Food becomes an obsession. In this book, readers will learn of the all-consuming ordeal of the author in being comfortable in her own skin. Here, she describes an addiction to cold water that most people could never imagine. And yet, her step by step eloquence about her dive into addiction makes an old story fresh. The description of the terror and agony is moving and compelling. Intertwined in this story of determination is a love story between the author and her husband, Paul. Readers will share their unequivocal understanding of each other and sense that they have lived their lives together for the joy of each other.
“Addicted to Cold Water is Jill’s brutally honest story of her fall into addiction and obsession and how—through courage and a sincere love of life and the undying love and patience of her husband, Paul—drags herself out of the depths of her disease to live a normal life. As a fellow addict, I find her book to be another inspiration to continue my own recovery.” – Richard Markes, RN, New York
This book is a must-read for anyone who needs to understand whatever evil that plagues them—for the perspective and the hope for transformation that it gives. Read the rest of this entry »
15
Jun
2010
Cancer Survivor Book
Author reveals new science and new ways to create a healthy body
Cancer Survivor Pens Account of Complete Healing at God’s Hands
Readers will laugh, cry, and feel hopeful as they read her uplifting story.
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15
Jun
2010
Strategies To Market
Strategies To Market Your Books
Good books need good marketing strategies. Writing a good book is not the end of the line for an author. Unless an author has the support of a team of marketers, he will have to involve himself in all the activities of marketing to sell the book, in addition to writing it. Often books that are well written go unnoticed, if they have not been marketed successfully. The successful author often has to take a very active role in promoting his books. Marketing not only involves letting people know about your book, but also getting them to want to buy the book. Listed below are a few strategies that various authors use and benefit from, for marketing their books.
Use Bookstores and Libraries: It is a very basic idea to head down to a local bookstore and request them to stock your book. You could even ask them if you could sign a few books at the store. If possible offer them discounts. The same policy can be followed at libraries. You may even give away a few books free to the libraries.
Online Marketing: You could use the latest technology, Internet, to market your book. The best option is to design a website of your own that will be a part of your online marketing strategy. Your online marketing strategy can include writing an article or book excerpt in content article directories, online discussion on the topic of your book, various quizzes for which you could keep your books as gifts, polls, volunteer for online interviews, and the most important – request online reviews. Many people and bloggers would be interested to express their opinion about your book. Online newsletters are also good tools to create awareness about your book.
Communities on the Net: You can join online communities and groups like Yahoo, MSN and Author’s Den, where you would find like-minded people. You should make your presence felt in such community discussions so that others would take interest in your books. Once you post your say, do not forget your signature. You could also identify few bloggers on the Internet interested in your subject. Send them your book as a gift. If they like it they may even mention them in their blogs. You may even request them to blog about the book.
Use press releases: Research your market. You could design a press release and send it to editors of various newspapers and magazines.
Use Flyers: You can have flyers distributed at locations such as libraries, bookshops, conventions etc.
Use radio and TV: Radio interviews are an important part of media strategy. They allow you to promote your book to millions of listeners and viewers across the country. TV can also provide you with good exposure. You only need to be presentable and make an impact on the mind of the readers in the short span of time that you get.
There are many more strategies that you may follow like selling at seminars, conferences, getting the editors to review your books, conducting your own workshop or seminar and so on.
Every writer has to build up his own marketing strategy. Personal involvement in marketing strategy is a major factor to push sales.
Article: My Articles Directory
About the Author: Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores for used books, autographed books, and vedic books.
